In this exclusive interview, Nigerian Hitmaker Joeboy discusses the creative process behind SMH, his evolution as an artist, the rise of his independent label Young Legend, and his plans for global domination with his upcoming album VIVA LAVIDA.
Joeboy has never been one to shy away from musical experimentation. From his breakout hits to his evolution as an artist, he has consistently pushed the boundaries of Afropop, blending genres and emotions with a finesse that makes his sound instantly recognizable. With SMH, his latest single, he takes an even bolder step, weaving together Afropop rhythms with a Tamil sample—an unexpected fusion that speaks to his ever-expanding musical vision.
But Joeboy is more than just a hitmaker; he’s a storyteller. His ability to channel emotions into his music—whether through personal experiences or crafted narratives—sets him apart in an industry where authenticity is everything. Over the years, he has not only honed his craft as an artist but has also stepped into the world of entrepreneurship, launching his independent label, Young Legend, and taking on the challenge of shaping the next generation of African music stars.
